Pizza Hut is exposing children as young as pre-Kindergartners to LGBT-themed literature as part of its annual summer reading program.

Big Wig, a book promoted by the restaurant chain as appropriate for children ages pre-K to third grade, “celebrates drag kids, individuality, and self-confidence from the perspective of a fabulous wig,” according to its publisher, Simon and Schuster. Be Amazing: A History of Pride, a book suggested by Pizza Hut for pre-K through first graders, is authored by “Desmond is Amazing,” a self-described 12-year-old “drag kid” who teaches young readers about “brave people that have paved the way for the LGBTQ+ community and encourages readers to be themselves.”

Pizza Hut joins several other corporations who have peddled leftwing ideology about sexual orientation and gender identity as children’s entertainment. State Farm had planned to distribute LGBT-themed books to children through community centers, libraries, and school teachers until a whistleblower’s efforts in May forced them to reverse course. Investigative journalist Chris Rufo revealed in April that Disney has been “adding queerness” to children’s programs. And children’s cartoon Blue’s Clues featured a song for Pride Month sung by a cartoon drag queen, celebrating families with gay, lesbian, transgender, and nonbinary members.

“This is another appalling example of a major corporation propagandizing kids on sexual matters,” Consumers’ Research executive director Will Hild told the Washington Free Beacon. “It’s vile that a pizza company would try to push transgenderism on children. And if this is the quality of their ethics and judgement, what does that say about the quality of their product?”

Consumers’ Research has announced it will post billboards at a Las Vegas conference this week hosted by State Farm as part of a national ad campaign against the insurance company for attempting to distribute the LGBT-themed books Being Transgender, Inclusive, and Non-Binary.

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