A new Democratic Congressional Campaign Committee ad aimed at wooing Latinos says Democrats “strengthened Arizona by investing in small businesses.” The business to which the ad subsequently cuts is almost certainly not in Arizona, or even America—its prices are listed in euros.
The DCCC released the ad Monday as part of a “six-figure digital advertising campaign to reach Latino voters,” the group said in a press release. During the spot, a narrator says Democrats supported Arizona entrepreneurs by investing in local businesses. But the restaurant to which the ad cuts is by no means local—its menu lists an array of overpriced options in euros. A goat cheese platter, for example, will set customers back 11 euros, while an avocado option costs 10.50 euros. Should an Arizonan want to visit the eatery, however, the cost would be much higher. The cheapest flight from Phoenix to the European Union is $750, according to online travel agency Kayak.
The DCCC’s intercontinental Arizona ad—which the group said would appeal to Latinos as they are uniquely concerned about “protecting small businesses” and “creating good-paying jobs”—marks Democrats’ latest botched attempt to appeal to Hispanics.
Just weeks ago, in July, first lady Jill Biden compared the Latino community to breakfast tacos. Days later, the DCCC released a radio ad targeting Texas Hispanics, which argued that even though Democrats “seem so out of touch,” they aren’t as bad as “these Republican extremists.” The ad was routinely mocked by liberal Latinos in the Lone Star State—Democratic strategist Chuck Rocha called it “the worst ad I’ve ever heard,” while a Texas Young Democrats member said the spot was “so cringe.”
The DCCC did not return a request for comment. Its ad comes as Democrats hemorrhage Hispanic voters, particularly in South Texas. In June, Republicans flipped a Rio Grande Valley House seat for the first time in more than a century, a result that made Mayra Flores the first Mexican-born woman elected to Congress. Flores even defeated her Democratic opponent in deep-blue Cameron County, which is 90 percent Hispanic and less than two years ago backed President Joe Biden by double digits.
Democratic lawmakers and liberal media outlets alike have responded to the Republican Party’s gains with Latino voters by attacking Hispanic Republicans. Flores’s opponent in November, Rep. Vicente Gonzalez (D., Texas), argued in June that he is more qualified than Flores because he “wasn’t born in Mexico.” Weeks later, Arizona representative Rubén Gallego (D.) said a female Hispanic Republican running for Congress in the state was not sufficiently Latina because she took her husband’s last name.
The New York Times, meanwhile, said Flores’s win marked the “Rise of the Far-Right Latina,” citing the Republican’s support for religiosity, strong borders, and traditional values. A Texas political blog that has received campaign funds from Gonzalez also attacked Flores last month, referring to the congresswoman as “Miss Frijoles,” “Miss Enchiladas,” and a “cotton pickin’ liar.”
“Who does this Mayra Flores think she is? Somebody said she was crowned Miss Frijoles 2022 in San Benito,” Texas political blogger Jerry McHale, who has received $1,200 from Gonzalez’s campaign, wrote on July 2. “She isn’t in congressman Vicente Gonzalez’s league. She isn’t even in the bush leagues unless she doesn’t shave her p**sy.”
The DCCC is no stranger to bungled political ads. In addition to the European menu included in its Arizona spot, the group’s latest ad in New Mexico shows a person taking pills from a bottle labeled “FOR ANIMAL USE ONLY.” It’s unclear if the person in the ad is taking an animal version of the drug Ivermectin, which CNN labeled a “livestock drug” and a “horse dewormer” after popular podcaster Joe Rogan said he took it to treat COVID-19. Rogan was prescribed a human version of the drug.
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